Being A Hero Is Within Your Grasp! What excites you most about being a dentist? Is it the big pay check you give yourself at the end of each month? That can be nice, but the greatest, longest-lasting satisfaction comes from impacting patients’ lives by giving them the best health-promoting, image-enhancing dentistry so that you truly are a hero in their lives. Do that, and the money will follow. BUT . . . it’s not always easy to help patients understand what is the best for them or believe that you are the one they should trust to give them the best. BECOMING YOUR PATIENTS’ HERO gives you strategies to overcome those challenges—the mysteries that plague too many dentists! Founded on the hundreds of years of experience of the combined contributors, you’ll appreciate the common-sense advice and stories of those who use the strategies every day and enjoy the adulation of their patients.