Becoming Your Patients’ Hero

- 9 Secrets for Creating Exceptional Trust and New Income for Your Dental Practice

New book created and edited by BiteFX founder Doug Brown assembling wisdom from twelve leading dentists.

Being a Hero is Within Your Grasp!

What excites you most about being a dentist?
Is it the big pay check you give yourself at the end of each month? That can be nice, but the greatest, longest-lasting satisfaction comes from impacting patients’ lives by giving them the best health-promoting, image-enhancing dentistry so that you truly are a hero in their lives. Do that and the money will follow. BUT … it’s not always easy to help patients understand what is the best for them or believe that you are the one they should trust to give them the best.
BECOMING YOUR PATIENTS’ HERO gives you secrets to overcome those challenges – the mysteries that plague too many dentists! Founded on the hundreds of years of experience of the combined contributors, you’ll appreciate the common-sense advice and stories of those who use the secrets every day and enjoy the adulation of their patients.

From the foreword written by Dr. Peter Dawson:

“There is no doubt that the “secrets” Doug and Don talk about are some of the most important requirements dentists need to know to practice predictable dentistry. The authors are correct in calling them “secrets” because, in spite of their importance, most dentists are not even aware they need to understand these essential principles.
The combination of knowing how to solve patients’ problems plus knowing how to explain treatment is a sure bet for success in any dental practice.
I compliment both Don and Doug for their notable contribution.”

Peter E. Dawson, DDS, Founder of The Dawson Academy

Features stories and contributions from:

  • Alain Aubé, DMD, President, Candian Occlusion Institute
  • Alan Blondman, DDS, New York, NY
  • TJ Bolt, DDS, Omaha, NE
  • Kelley Brummett, DDS, Newnan, GA, Pankey Institute Board of Directors and Visiting Faculty
  • Eric Farmer, DDS, Wichita, KS, Director of Development at Clinical Mastery Series
  • Joe Gaudio, DDS, Chester, NJ
  • Brian Gray, DDS, Washington, DC
  • Rick Rogers, DDS, Frederick, MD
  • Dennis Stiles, DDS, Gaithersburg, MD, Faculty of UMD Dental School, Pankey Institute Board of Directors

Praise for “Becoming Your Patients’ Hero”

Comments from those who have reviewed “Becoming Your Patients’ Hero”:

"If a picture is worth a thousand words, then animations are worth that ten-fold and more! Understanding occlusion can be difficult and complex and communicating it to patients even more so. This wonderful book offers you a better way to gain patient trust, and ownership of their problems with the ultimate result in allowing you to provide the necessary treatment for a successful outcome. And don’t overlook their offer to try BiteFX live!"
Howard S. Glazer, DDS, FAGD, Past President, Academy of General Dentistry, Columnist: Dental Economics

"Now we finally have it. A succinct book that is useful for kindling an appreciation for the diverse ramifications of TM dysfunction. Read it, understand it, and reap the benefits. It will be time well spent."
Hugh Lamont, DDS, MSc, FRCD(C) Orthodontist

"Becoming Your Patient’s Hero is an incredibly well-written and thoughtful book created for the dental physician who wants to be so much more than a “tooth doctor”. It is both encouraging and enlightening and I recommend it highly for anyone in the dental profession!"
Hal Stewart, DDS, CEO:The Stewart Center for Minimally Invasive Dental Medicine (Formally The Texas Center)

"“Becoming Your Patients’ Hero” is a tremendous inspirational resource for those whose goal is to positively impact and change lives every day!
The visual graphics of BiteFX, the testimonials of world class clinicians, and the experienced insights of Don and Doug, will guide all who read it into greater success and significance for years to come!"

DeWitt C Wilkerson, DMD, Senior Faculty/ Director of Dental Medicine, The Dawson Academy, Past-President American Equilibration Society (AES), Past-President American Academy for Oral Systemic Health (AAOSH)

"I often tell dentists whom I mentor: at least half of an occlusal equilibration is done in the consultation room. This well written, easy to read book is a testament to this observation, with numerous communication pearls."
Mike Racich, DMD Clinician, Author, Lecturer, Mentor

"Being a dentist I’m a member of a ‘Caring profession’ but all too often we don’t have the time, or the skills, or the tools to show to our patients that we do care, not just about their teeth or even their mouth but about them as a whole person. This book helps to give you those skills and introduces a great tool in BiteFX that we can use to help explain to our patients that we understand about their problems, their needs and the solutions we can offer. I’ve used BiteFX for many years since I first came across Doug demonstrating at the annual American Equilibration Society Meeting. It works both for my patients and for teaching Occlusion and TMD on behalf of the British Society for Occlusal Studies. I love the idea of being able to say to my patients This is what we’re looking at and this is why we’re looking” then straight into the appropriate BiteFX animations. It saves so many words and possible confusion. You can see it in your patients’ eyes - that Lightbulb Moment of understanding that says, “Finally I’ve found someone who knows about my problems and how to fix them"."
Mark Hargreaves BDS LDS DGDP Teaching Programme for the British Society for Occlusal Studies (, Former Board Member AES

"As a lab owner and busy technologist, I function as a valued source in the treatment planning process with my dentist clients. Having the book under my arm allows me to recall the stories within to help strengthen our planning and resolve for the patient. This book could not have come at a better time to supplement my own copy of BiteFX software."
Steve Killian, CDT, President Killian Dental Ceramics, Inc., CDL,

"Every tool that enhances the ability of an individual to understand and own his or her present condition is a valuable addition to every dentist’s tool box. ONLY patients who understand they have a problem can ask for a solution. BiteFX is an unparalleled experiential tool in the co-diagnosis of occlusal, joint, and muscle disease, it helps them ask."
Gary M. DeWood, DDS, MS, past Clinical Director at The Pankey Institute, past Director of Curriculum and Clinical Education at Spear Education, currently Executive Vice-President at Spear Practice Solutions, always appreciator of Don and Doug’s efforts to help me connect with patients (and dentists).

"I pride myself on trying not to be another “CE Junky”. I always strive to implement what I learn. BiteFX along with this great book have helped me to implement all the things I’ve learned over the years by helping to simplify the complexities of occlusion to my patients."
Michael Monokian, DMD,

"Don and Doug have done it again!
BiteFX is the greatest tool available to help demystify the complexities of occlusion for our patients. The wonderful animations provide the patient with an understanding of where they are, how they got there and what can be done to bring them back to health.
This easy to follow book will provide every practitioner with an insight of what works and what doesn’t.
The stories told by doctors will help the reader find a better approach to getting the message out without “Muddying” the waters and overwhelming the patient. Knowledge gained through years of training is often stuck on a shelf with no clear way of putting it to use. Put down your pen and paper and let BiteFX help you dust off that knowledge and Become your Patients’ Hero."

Gayle J. Fletcher, DDS, PA

"This book is extremely helpful in many ways.
First, it helps the dentist understand occlusion better. This is the key to being an exceptional dentist because it allows for a level of diagnosis and treatment planning that too many dentists lack. The second critical way that it helps is in helping our communication with our patients relative to occlusion and occlusal therapy.
I would highly recommend this book to every practicing dentist."

Glenn E. DuPont, DDS, Lead Faculty at The Dawson Academy, Past President of The Florida Academy of Dental Practice Administration, Past President of The American Academy of Restorative Dentistry, Past President of the Pinellas County Dental Association

"The first step along the pathway to becoming a master dentist is to acquire the knowledge and skills to solve the orofacial problems of our patients that are related to occlusion of the teeth. The second step is acquiring communication skills to enable patients to understand their problems and accept treatment. Knowing what you can do to bring comfort and health to your patients is one thing but enacting your vision is quite another. This little book “Becoming Your Patient’s Hero” tells the stories of master dentists who travel this path daily. Stepping out of your comfort zone and enacting your vision of creating optimal oral health is good for your patient and it is good for you! This book and the BiteFX demonstration videos that accompany it can help you enact your vision."
Jay Harris Levy, DDS

"As the course director of Occlusion and TMD, I use BiteFX animations routinely to help my students understand basic concepts and could not imagine not having this valuable tool. This book will be a recommended read to my students!"
David Maddy, DMD, Clinical Assistant Professor, University of Louisville Dental School

"BiteFX is one of the best tools we have, to have our patients see and value the occlusal correction services we can provide for them. This book explores many great ideas to that end."
Steven M. Hart, DMD, MAGD, Visiting Faculty, The L.D. Pankey Institute

"BiteFX was a transformational component of my teaching and lectures. I really could not imagine having it taken away and going back to using stick figures and finger puppets to explain occlusal concepts. I will never be able to thank Don & Doug enough for that. When I read "Becoming Your Patients' Hero”, I just had to smack myself in the forehead. I cannot believe the opportunity and resource that I have been missing using it with my own patients. This book is a roadmap and recipe to easily implement an educational well source. Monday morning is going to be different at Lyme Road Dental!"
Michael J. Melkers, DDS, MAGD (Master, Academy of General Dentistry), Founder Dr. Melkers' Seminars, Visiting Faculty, The Pankey Institute, Visiting Faculty, Riga Stradins University,

"The power of BiteFX’s new book is its simple yet sophisticated animations combined with actual examples for how to utilize BiteFX to gain patient understanding and case acceptance. An excellent communication resource for both patient and the clinician."
Anne Steinbock, VP Marketing & Sales, Whip Mix Corporation

"BiteFX is an essential part of my practice and I have used it every day since its publication. It is anatomically accurate and serves as a wonderful teaching aid for my patients who suffer from TMD. Dr. Reid and Doug Brown have done an excellent job with their book, “Becoming Your Patient’s Hero.” You will find it to be a great asset in your practice!"
Ronald C. Auvenshine, DDS, PhD, MedCenter TMJ, Houston, TX,

Purchase “Becoming Your Patients’ Hero”

Price: $19.95